Ford takes $19.5bn hit amid electric vehicle retreat as Trump policies bite

The GuardianMonday, December 15, 2025 at 10:02:02 PM
Ford takes $19.5bn hit amid electric vehicle retreat as Trump policies bite
  • Ford announced a $19.5 billion writedown and the discontinuation of several electric vehicle models, including the F-150 Lightning, as it shifts focus towards gas and hybrid vehicles amid declining demand for EVs and the impact of Trump administration policies.
  • This significant financial hit reflects Ford's strategic pivot in response to market conditions, highlighting the challenges faced by traditional automakers in adapting to a rapidly changing automotive landscape, particularly in the electric vehicle sector.
  • The broader context reveals a competitive struggle among Western carmakers against rising Chinese manufacturers, with Ford's CEO emphasizing the urgency of innovation and partnerships, such as the collaboration with Renault to develop smaller electric vehicles, as the industry navigates these turbulent times.
— via World Pulse Now AI Editorial System

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