Digital Brands Group launches NIL college apparel initiative
PositiveFinancial Markets

Digital Brands Group has launched an exciting new initiative focused on college apparel, aimed at empowering students through Name, Image, and Likeness (NIL) opportunities. This program not only allows student-athletes to monetize their personal brands but also enhances school spirit and community engagement. It's a significant step forward in the evolving landscape of college sports, making it a win-win for both students and universities.
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