Starbucks’ biggest threat just came to the U.S. Luckin Coffee opens two NYC locations
FortuneWednesday, July 2, 2025 at 12:02:00 AM
China’s coffee giant, Luckin Coffee—which famously outpaced Starbucks in its home market—just planted its flag in the U.S. with two new locations in New York City. This marks its first foray outside Asia, signaling a direct challenge to Starbucks on its home turf.
Editor’s Note: Luckin’s U.S. debut isn’t just about more coffee options—it’s a bold move that could shake up the industry. The chain’s hyper-aggressive growth and tech-driven model (think app-only orders and wild discounts) already disrupted China’s market. Now, Starbucks faces a savvy competitor that knows how to scale fast and undercut prices. For coffee drinkers? More choice. For investors? A fresh battle in the caffeine wars.
— Curated via WP Now’s
