Rokt Deploys AI Technology To Power Cinemark’s E-Commerce Payment Page
PositiveFinancial Markets

Rokt is enhancing its partnership with Cinemark by integrating AI technology into the cinema chain's e-commerce payment page. This innovation aims to provide moviegoers with personalized offers, making their transaction experience more relevant and valuable. By leveraging machine learning, Rokt helps Cinemark unlock timely messages that can influence purchasing decisions, ultimately driving more value for both the company and its customers. This development is significant as it showcases how technology can improve customer engagement in the entertainment sector.
— Curated by the World Pulse Now AI Editorial System