AI could widen the funnel for OTAs, not shrink it
NeutralFinancial Markets
- A recent analysis suggests that artificial intelligence (AI) has the potential to expand the funnel for online travel agencies (OTAs) rather than constrict it. This perspective highlights the evolving role of AI in enhancing customer engagement and streamlining operations within the travel industry.
- The implications of this development are significant for OTAs, as leveraging AI could lead to increased market reach and improved service offerings, ultimately driving growth and competitiveness in a rapidly changing digital landscape.
— via World Pulse Now AI Editorial System







