Exclusive-Swedish Fish maker Mondelez will switch food dyes to natural, not synthetic
PositiveFinancial Markets

Mondelez, the maker of Swedish Fish, has announced a significant shift towards using natural food dyes instead of synthetic ones. This move is not just a trend but a response to growing consumer demand for healthier and more transparent food options. By making this change, Mondelez aims to enhance the appeal of its products while aligning with sustainability goals, which could set a new standard in the food industry and encourage other companies to follow suit.
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