Procter & Gamble to Focus on Innovation, Not Discounts, to Attract Wary Shoppers

Procter & Gamble is shifting its strategy to focus on innovation rather than discounts to attract cautious shoppers. The company reported higher first-quarter sales, indicating that its investment in new products is resonating with consumers. This approach not only highlights P&G's commitment to quality but also reflects a broader trend in the market where brands are looking to differentiate themselves in a competitive landscape. By prioritizing innovation, P&G aims to build stronger customer loyalty and adapt to changing consumer preferences.