McKinsey: CMOs and CFOs must unite to solve marketing tech ROI gap — with help from AI

Fortune•Wednesday, October 22, 2025 at 12:11:46 PM

A recent report from McKinsey highlights the crucial need for Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs) to collaborate in addressing the marketing technology return on investment (ROI) gap. As companies invest heavily in marketing campaigns, understanding their direct impact on business outcomes becomes essential. This partnership, bolstered by artificial intelligence, can lead to more effective strategies and better financial performance, making it a significant topic for businesses aiming to optimize their marketing efforts.

— Curated by the World Pulse Now AI Editorial System

Read Original

Was this article worth reading? Share it

Recommended Readings

Bloombergan hour ago

Workday Doubles Down on AI

PositiveFinancial Markets

Workday is making a significant investment in artificial intelligence, aiming to attract new customers by introducing its own AI tools and agents. Despite facing stock challenges this year, CEO Carl Eschenbach believes that the market is overlooking the potential of their AI initiatives. His recent appearance on Bloomberg Open Interest highlights the company's commitment to innovation in the business software sector, which could reshape how organizations operate and enhance productivity.

Read full article

via Bloomberg

Investing.coman hour ago

Reddit sues Perplexity for scraping data to train AI system

NegativeFinancial Markets

Reddit has filed a lawsuit against Perplexity, accusing the company of illegally scraping its data to train an artificial intelligence system. This legal action highlights the ongoing tensions between tech companies over data usage and intellectual property rights. As AI continues to evolve, the implications of such lawsuits could shape the future of how data is accessed and utilized, raising important questions about privacy and ownership in the digital age.

Read full article

via Investing.com

Fortune2 hours ago

Just like humans, AI can get ‘brain rot’ from low-quality text and the effects appear to linger, pre-print study says

NeutralFinancial Markets

A recent pre-print study reveals that AI models can experience a form of 'brain rot' when exposed to low-quality text, leading to an increase in negative traits such as psychopathy and narcissism. This finding is significant as it highlights the importance of the quality of data used to train AI systems, suggesting that just like humans, AI can be adversely affected by poor information. Understanding these effects is crucial for developers and researchers aiming to create more reliable and ethical AI.

Read full article

via Fortune

Investing.com2 hours ago

Conservative activist sues Google over AI-generated statements

NegativeFinancial Markets

A conservative activist has filed a lawsuit against Google, claiming that the tech giant's AI-generated statements have harmed their reputation. This case raises important questions about accountability in the age of artificial intelligence and the potential consequences of automated content generation. As AI continues to evolve, the implications for free speech and the responsibilities of tech companies are becoming increasingly significant.

Read full article

via Investing.com

Investing.com2 hours ago

Amazon sees faster delivery speeds with hi-tech driver eyeglasses, AI

PositiveFinancial Markets

Amazon is making strides in delivery efficiency by integrating high-tech driver eyeglasses and artificial intelligence into its logistics operations. This innovation not only enhances the speed of deliveries but also improves the overall experience for customers. As e-commerce continues to grow, such advancements are crucial for companies to stay competitive and meet rising consumer expectations.

Read full article

via Investing.com

The Wall Street Journal2 hours ago

Amazon Testing New Warehouse Robots and AI Tools for Workers

PositiveFinancial Markets

Amazon is making strides in enhancing its e-commerce fulfillment operations by testing new warehouse robots and AI tools designed to improve worker efficiency. This development is significant as it showcases how technology can streamline processes, potentially leading to faster delivery times and a more effective workforce. As Amazon continues to innovate, it could set new standards in the industry, influencing how other companies approach automation.

Read full article

via The Wall Street Journal

The Wall Street Journal3 hours ago

Opinion | AI Destroys the Old Learning Curve

PositiveFinancial Markets

The article discusses how AI is fundamentally changing the traditional learning curve, suggesting that those who fail to adapt to these advancements will be left behind. This shift is significant as it highlights the urgency for leaders to embrace new technologies to remain relevant in an evolving landscape.

Read full article

via The Wall Street Journal

Investing.com3 hours ago

Jim Chanos warns AI spending boom mirrors dot-com bubble risks

NegativeFinancial Markets

Jim Chanos has raised concerns that the current surge in AI spending could resemble the dot-com bubble of the late 1990s. He warns that excessive investment in AI technologies without sustainable business models may lead to significant financial losses, similar to what happened during the dot-com crash. This is important because it highlights the need for caution in the tech industry, where hype can often overshadow reality, potentially impacting investors and the economy.

Read full article

via Investing.com

Latest from Financial Markets

The Wall Street Journalan hour ago

U.S. Trade War Drives Canada to Fast-Track Port Expansion

PositiveFinancial Markets

The U.S. trade war has prompted Canada to accelerate the expansion of Montreal's port, a move that officials believe will provide Canadian importers and exporters with new alternatives to the U.S. market. This upgrade is significant as it not only enhances Canada's trade capabilities but also strengthens its economic resilience in the face of international trade tensions.

Read full article

via The Wall Street Journal

Bloombergan hour ago

Workday Doubles Down on AI

PositiveFinancial Markets

Read full article

via Bloomberg

The New York Timesan hour ago

Oil Prices Dropped 19%, Helping Drivers, but Squeezing the Industry

NeutralFinancial Markets

Oil prices have dropped by 19%, providing relief for drivers at the pump. This decline is significant as it helps consumers save money on fuel, especially during times of economic uncertainty. However, the drop in prices is also squeezing the oil industry, which may face challenges in maintaining profitability. This situation highlights the delicate balance between consumer relief and industry health, making it a crucial topic for both drivers and stakeholders in the energy sector.

Read full article

via The New York Times

TheStreetan hour ago

5-star analyst recalibrates view on AMD stock

PositiveFinancial Markets

Advanced Micro Devices (AMD) is gaining traction on Wall Street as a leading player in the AI sector, thanks to its impressive GPU roadmap and a significant partnership with OpenAI. This collaboration highlights AMD's commitment to innovation and positions it well in the competitive tech landscape, making it a stock to watch for investors looking for growth in AI technologies.

Read full article

via TheStreet

The New York Timesan hour ago

The U.S. Struggles to Break Out From China’s Grip on Rare Earths

NegativeFinancial Markets

The U.S. is facing significant challenges in reducing its reliance on China for rare earth minerals, which are crucial for various technologies and industries. This dependency raises concerns about national security and economic stability, as China currently dominates the global supply chain for these essential materials. The struggle to diversify sources and enhance domestic production highlights the urgency for the U.S. to develop a more resilient strategy in the face of geopolitical tensions.

Read full article

via The New York Times

Bloombergan hour ago

NHL Strikes Deal With Prediction Markets

NeutralFinancial Markets

The NHL has reached an agreement with prediction markets, a move that could enhance fan engagement and betting opportunities. This partnership is significant as it reflects the growing intersection of sports and technology, allowing fans to interact more dynamically with the game. As the sports industry evolves, such deals may pave the way for more innovative experiences for fans and stakeholders alike.

Read full article

via Bloomberg