Tequila is the Fastest Growing Spirit: Lisa Barlow
Lisa Barlow, the founder of Vida Tequila, recently highlighted that tequila is the fastest-growing spirit category. During her conversation on 'The Close' with Romaine Bostick and Katie Greifeld, she emphasized the brand's commitment to expansion, which includes offering a hard seltzer at Ulta. This growth in the tequila market reflects changing consumer preferences and presents exciting opportunities for brands in the spirits industry.
WPN Brief
Lisa Barlow, the founder of Vida Tequila, recently highlighted that tequila is the fastest-growing spirit category. During her conversation on 'The Close' with Romaine Bostick and Katie Greifeld, she emphasized the brand's commitment to expansion, which includes offering a hard seltzer at Ulta. This growth in the tequila market reflects changing consumer preferences and presents exciting opportunities for brands in the spirits industry.
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