Tequila is the Fastest Growing Spirit: Lisa Barlow

BloombergFriday, October 3, 2025 at 11:23:01 PM
Tequila is the Fastest Growing Spirit: Lisa Barlow
Lisa Barlow, the founder of Vida Tequila, recently highlighted that tequila is the fastest-growing spirit category. During her conversation on 'The Close' with Romaine Bostick and Katie Greifeld, she emphasized the brand's commitment to expansion, which includes offering a hard seltzer at Ulta. This growth in the tequila market reflects changing consumer preferences and presents exciting opportunities for brands in the spirits industry.
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