Smucker vs. Trader Joe’s, Lululemon vs. Costco: Fight Over Brands Goes to Court

The Wall Street JournalMonday, October 20, 2025 at 9:30:00 AM
Smucker vs. Trader Joe’s, Lululemon vs. Costco: Fight Over Brands Goes to Court
The ongoing legal battle between Smucker and Trader Joe's, along with Lululemon and Costco, highlights the tension between established brands and private-label products. This case is significant as it could set precedents for how brand identities are protected in the retail space, impacting both consumers and companies alike.
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