Big-name companies that once jumped at the chance to sponsor Pride events are now quietly backing away. This piece traces how corporate involvement in LGBTQ+ celebrations evolved—from cautious early support in the '90s to today's retreat, as brands face political backlash and shifting public sentiment.

Editor’s Note: Pride sponsorships used to feel like progress, but now they’re caught in the culture wars. Whether brands stay or go says a lot about who they think their customers are—and what risks they’re willing to take. It’s a messy barometer for how corporations really view LGBTQ+ rights when the spotlight fades.