Warby Parker, the trendy eyewear brand known for shaking up the glasses industry, is at a crossroads. Their stock performance hinges on two big factors: the potential boost from AI-driven innovations (think virtual try-ons or personalized styling) and the looming threat of tariffs that could squeeze their budget-friendly model. It’s a classic case of "high risk, high reward" as they navigate these opposing forces.

Editor’s Note: Warby Parker’s story isn’t just about glasses—it’s a snapshot of how modern brands juggle tech opportunities and real-world economic pressures. If they nail the AI angle, they could pull ahead of competitors; if tariffs bite too hard, their affordable appeal might take a hit. For consumers and investors alike, it’s a wait-and-see moment with big implications for how niche brands survive in a volatile market.