Apple bigwigs have reportedly been mulling over the idea of acquiring AI search startup Perplexity, according to Bloomberg. While no formal offer was made, these behind-the-scenes chats suggest Apple’s hunger to beef up its AI game—especially as rivals like Google and OpenAI dominate the conversation.

Editor’s Note: Apple’s been quiet on the AI front compared to its flashier competitors, but this leak hints they’re scouting for ways to catch up. Buying Perplexity—a company trying to reinvent search with AI—could give Apple an edge in smarter Siri upgrades or even a fresh take on web search. It’s a sign the tech arms race isn’t slowing down, and Apple doesn’t want to be left holding last year’s iPhone.