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From nostalgic reevaluations of Kevin Costner's 'Waterworld' to exciting new trailers for 'Star Trek: Starfleet Academy' and 'Peacemaker' Season 2, pop culture celebrates fresh adventures and beloved returns.

When Coke and Pepsi Fought for Soft Drink Supremacy in Space

The New York TimesTuesday, July 29, 2025 at 6:09:13 AM
NeutralScienceCorporate Competition
When Coke and Pepsi Fought for Soft Drink Supremacy in Space
Back in 1985, the fierce rivalry between Coca-Cola and Pepsi took an out-of-this-world turn when both brands jockeyed to have their sodas tested in space. NASA, the White House, and astronauts aboard the Space Shuttle got caught in the middle of this corporate showdown—because even in orbit, marketing battles never take a break.
Editor’s Note: This quirky slice of history shows how far companies will go to one-up each other, even if it means dragging government agencies into their feud. It’s a reminder that branding wars aren’t just terrestrial—they can reach literal new heights. Plus, it’s a fun peek into how space missions aren’t always about serious science; sometimes, they’re about fizzy bragging rights.
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