California turns down the volume on streaming ads

Popular ScienceTuesday, October 7, 2025 at 2:28:29 PM
PositiveScience
California turns down the volume on streaming ads
California has taken a significant step in regulating streaming advertisements by expanding the 2010 CALM Act through SB 576, which aims to reduce the volume of loud ads. This change is important as it enhances the viewing experience for consumers who have long been annoyed by excessively loud commercials. By addressing this issue, California sets a precedent that could influence other states to follow suit, promoting a more enjoyable and less disruptive media environment.
— Curated by the World Pulse Now AI Editorial System

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