Sponsor patches on uniforms would raise millions but some athletic directors in wait-and-see mode
PositiveSports
The push for sponsor patches on college athletic uniforms is gaining momentum, with Learfield's CEO Cole Gahagan expressing optimism about their imminent appearance. This shift comes as schools seek innovative revenue streams in light of new athlete revenue-sharing rules. With the potential to generate hundreds of millions of dollars for the 67 power-conference schools and Notre Dame, the approval from the NCAA could mark a significant financial boost for college athletics, making it a crucial development for schools navigating the evolving landscape of sports funding.
— Curated by the World Pulse Now AI Editorial System