PBR beats Yankees playoff audience with help from NFL lead-in
PositiveSports

In an impressive turn of events, PBR (Professional Bull Riders) has outperformed the Yankees' playoff audience, thanks in part to a strong lead-in from NFL programming. This is significant as it highlights the growing popularity of bull riding and its ability to attract viewers, even in competition with major sports like baseball. The success of PBR could lead to increased investment and interest in the sport, showcasing its potential to capture a wider audience.
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