CBS, Serie A extend media rights agreement through 2026-27
Serie A has announced an extension of its media rights agreement with CBS, ensuring that all English-language broadcasts of the Italian soccer league will continue on CBS platforms, primarily Paramount+, through the 2026-27 season. This deal also includes coverage of at least 20 Coppa Italia matches.
WPN Brief
- What Happened
Serie A has announced an extension of its media rights agreement with CBS, ensuring that all English-language broadcasts of the Italian soccer league will continue on CBS platforms, primarily Paramount+, through the 2026-27 season. This deal also includes coverage of at least 20 Coppa Italia matches.
- Why It Matters
The continuation of this partnership is significant for CBS as it solidifies its position as a key player in broadcasting international soccer, enhancing its sports portfolio and attracting a dedicated audience for Serie A content.
- The Bigger Picture
This development reflects a broader trend in sports media, where networks are increasingly investing in exclusive rights to popular leagues, as seen with CBS's recent agreements for the WNBA and the Women’s Super League, indicating a strategic focus on expanding viewership and engagement across various sports.