The Disneyfication of F1: Goofy in the pitlane and Fantasia in Vegas underline sport’s US transformation
PositiveSports

- Disney's collaboration with F1 was highlighted during the Las Vegas Grand Prix, where Disney characters interacted with fans, symbolizing a new era for the sport in the U.S. This event marked a significant milestone, showcasing F1's increasing appeal in a market it has long sought to penetrate.
- The involvement of Disney indicates a major shift in F1's strategy to attract a broader audience in the U.S., suggesting that the sport is not only gaining popularity but also evolving to embrace a more family
— via World Pulse Now AI Editorial System




