Sources: Big Ten in discussions regarding $2 billion private capital investment into conference
PositiveSports
The Big Ten conference is reportedly in discussions for a significant $2 billion private capital investment, which could also lead to an extension of its media rights agreement through 2046. This investment is crucial as it not only strengthens the financial foundation of the conference but also enhances its media presence, ensuring that it remains competitive in the evolving landscape of college sports.
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