As Sudan burns, the NBA’s embrace of the UAE shows how sport enables atrocity

The Guardian – SportSaturday, December 13, 2025 at 9:00:28 AM
NegativeSports
As Sudan burns, the NBA’s embrace of the UAE shows how sport enables atrocity
  • As paramilitary fighters from the Rapid Support Forces (RSF) commit atrocities in Sudan, including mass killings and ethnic cleansing, the NBA has launched the Emirates NBA Cup, sponsored by the United Arab Emirates (UAE). This event highlights the NBA's growing partnership with the UAE, which includes preseason games and a sponsorship deal with Emirates airlines.
  • This development raises concerns about the NBA's role in sportswashing, as the league's collaboration with a state implicated in severe human rights violations could undermine its reputation and ethical standing in the global sports community.
— via World Pulse Now AI Editorial System

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