Why NASCAR chose a ‘hybrid’ approach to its $7.7 billion TV rights deal

Yahoo SportsThursday, October 2, 2025 at 4:38:40 PM
PositiveSports
Why NASCAR chose a ‘hybrid’ approach to its $7.7 billion TV rights deal
NASCAR's recent $7.7 billion TV rights deal reflects a strategic 'hybrid' approach that positions the organization well in the changing landscape of live sports viewership. Industry leaders highlighted this strategy as a response to evolving viewer habits, even as they acknowledged some disappointing ratings for the Cup Playoffs on USA Network. This move is significant as it showcases NASCAR's adaptability and commitment to engaging fans in new ways, ensuring its relevance in a competitive market.
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