Sports Business: RCB overtake CSK as most valuable IPL team; league's brand value grows to $18.5b
The Times of India - SportsTuesday, July 8, 2025 at 7:48:32 AM
The Indian Premier League (IPL) just hit a major financial milestone, with its overall brand value jumping nearly 13% to a whopping $18.5 billion. Leading the charge is Royal Challengers Bengaluru (RCB), which dethroned Chennai Super Kings (CSK) as the league’s most valuable franchise after their recent title win, now worth $269 million. Sponsorships and viewership are also smashing records—highlighted by big-money deals like Tata Group’s sponsorship and the BCCI’s lucrative associate-sponsor sales.
Editor’s Note: Cricket isn’t just a game in India—it’s a booming economic engine. The IPL’s skyrocketing value shows how deeply entrenched it is in both culture and commerce, with franchises becoming heavyweight brands. RCB’s rise reflects how on-field success translates into financial clout, while the league’s growth signals bigger paydays for players, sponsors, and investors. For fans, it means even more glitz (and maybe pricier tickets), but for the sports industry, it’s proof that cricket’s money train is far from slowing down.
— Curated via WP Now’s
