Boxing was the original attention economy – Paul v Joshua is old logic in a louder digital age

The Guardian – SportThursday, December 18, 2025 at 5:42:52 PM
NegativeSports
Boxing was the original attention economy – Paul v Joshua is old logic in a louder digital age
  • Jake Paul, a YouTuber-turned-boxer, is set to face Anthony Joshua, a former two-time heavyweight champion, in a highly anticipated boxing match in Miami. The event has garnered significant attention, with concerns raised about Paul's mental and physical wellbeing as he prepares for what many view as a mismatch, given the odds heavily favoring Joshua.
  • This matchup is crucial for both fighters; for Paul, it represents a chance to solidify his status in the boxing world and potentially prove his critics wrong. For Joshua, it is an opportunity to demonstrate his dominance and regain momentum after previous setbacks in his career.
  • The fight highlights ongoing debates within the boxing community regarding the acceptance of non-traditional figures like Paul, who leverage social media for fame and financial gain. As the lines between traditional boxing and entertainment continue to blur, this event may set a precedent for future matchups involving influencers and established athletes.
— via World Pulse Now AI Editorial System

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