YouTube stars announce unique PGA Tour tournament partnership
PositiveSports

The PGA Tour is making exciting changes under the leadership of new CEO Brian Rolapp, including a fresh partnership with popular YouTube golf stars for a unique tournament. This collaboration not only aims to enhance the fall schedule but also to engage a younger audience through revamped social media strategies. It's a significant move that could reshape how golf is perceived and enjoyed, making it more accessible and entertaining for fans.
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