Fox Sports CEO Eric Shanks: We’re an ‘unpaid marketing arm’ for leagues we air
PositiveSports

Fox Sports CEO Eric Shanks stated that the network acts as an unpaid marketing arm for the leagues it broadcasts. This highlights the symbiotic relationship between media and sports organizations.
Editor’s Note: Understanding the role of media in promoting sports leagues is crucial. Shanks' comments reflect how networks like Fox Sports contribute to the visibility and popularity of various leagues, ultimately benefiting both parties.
— Curated by the World Pulse Now AI Editorial System