EA Sports CEO Andrew Wilson sees ‘opportunity’ in return of college basketball video game
Awful AnnouncingThursday, July 31, 2025 at 12:00:40 PM
EA Sports CEO Andrew Wilson is teasing the revival of the company’s long-dormant college basketball video game franchise, calling it a major "opportunity." While details are still scarce, the move suggests EA is capitalizing on renewed interest in college sports gaming after the successful return of its college football series. Fans who’ve been waiting over a decade for another shot at virtual March Madness have reason to get excited—but we’ll have to wait for specifics like release dates or licensing deals.
Editor’s Note: College sports video games were once huge but vanished due to legal battles over player likenesses. EA’s recent comeback in college football (with paid athlete partnerships) paved the way for this. If done right, a new basketball game could be a win for gamers, schools, and players cashing in—but it’s also a test of whether the nostalgia translates to modern sales.
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