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FIFA’s $2 Billion Soccer Extravaganza Kicks Off With a Whimper

Wall Street Journal - SportsSunday, June 15, 2025 at 12:00:00 PM
FIFA’s $2 Billion Soccer Extravaganza Kicks Off With a Whimper
FIFA’s highly anticipated Club World Cup debut in Florida got off to a lukewarm start over the weekend. Despite a sold-out crowd and the magnetic presence of Lionel Messi, the opening match fizzled with a lackluster 0-0 scoreline—leaving fans craving the fireworks they expected from a $2 billion spectacle.
Editor’s Note: Big-money soccer events like this are supposed to deliver high-energy entertainment, but a goalless opener risks turning casual viewers away. For FIFA, which is banking on this revamped tournament to rival the Champions League, the pressure’s on to prove it’s worth the hype—and the price tag.
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