How NBA’s “On the Bench” deal with NBC can help fans see beyond highlights
PositiveSports

The NBA is set to enhance fan engagement with its new 'On the Bench' segment in collaboration with NBC. This initiative aims to provide viewers with an inside look at team huddles, revealing the strategies and emotions that unfold during crucial moments. By breaking down the barriers that have traditionally kept fans at a distance, this deal promises to deepen the connection between the league and its supporters, making the game more relatable and exciting.
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