NBC reportedly exploring sublicense of Big Ten Championship to Netflix, Amazon

Awful AnnouncingFriday, November 21, 2025 at 1:28:19 AM
NeutralSports
NBC reportedly exploring sublicense of Big Ten Championship to Netflix, Amazon
  • NBC is exploring a sublicense of the Big Ten Championship to Netflix and Amazon, indicating a shift in how sports content is distributed in the digital age.
  • This development is significant as it aligns with NBC's strategy to adapt to changing viewer habits and the increasing competition from streaming platforms in the sports broadcasting landscape.
  • The trend of integrating sports content with streaming services is becoming more prevalent, as seen in recent deals involving MLB and NFL events, highlighting a broader shift in media consumption.
— via World Pulse Now AI Editorial System

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