NBC reportedly exploring sublicense of Big Ten Championship to Netflix, Amazon
NeutralSports

- NBC is exploring a sublicense of the Big Ten Championship to Netflix and Amazon, indicating a shift in how sports content is distributed in the digital age.
- This development is significant as it aligns with NBC's strategy to adapt to changing viewer habits and the increasing competition from streaming platforms in the sports broadcasting landscape.
- The trend of integrating sports content with streaming services is becoming more prevalent, as seen in recent deals involving MLB and NFL events, highlighting a broader shift in media consumption.
— via World Pulse Now AI Editorial System







