NBC reportedly exploring sublicense of Big Ten Championship to Netflix, Amazon

Awful Announcing•Friday, November 21, 2025 at 1:28:19 AM

NeutralSports

NBC reportedly exploring sublicense of Big Ten Championship to Netflix, Amazon

NBC is exploring a sublicense of the Big Ten Championship to Netflix and Amazon, indicating a shift in how sports content is distributed in the digital age.
This development is significant as it aligns with NBC's strategy to adapt to changing viewer habits and the increasing competition from streaming platforms in the sports broadcasting landscape.
The trend of integrating sports content with streaming services is becoming more prevalent, as seen in recent deals involving MLB and NFL events, highlighting a broader shift in media consumption.

— via World Pulse Now AI Editorial System

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