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Israel-Premier Tech to rebrand ‘away from Israeli identity’ after pressure

Yahoo Sports•Monday, October 6, 2025 at 3:43:32 PM
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Israel-Premier Tech to rebrand ‘away from Israeli identity’ after pressure
Israel-Premier Tech has decided to rebrand itself to distance from its Israeli identity following significant pressure from mass demonstrations during the recent Vuelta a Espana. This move comes after several races withdrew their invitations due to security concerns, highlighting the impact of geopolitical tensions on sports. The rebranding reflects a growing trend where teams and organizations are adapting to public sentiment and safety issues, making it a noteworthy development in the intersection of sports and politics.
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