The WTA Tour has signed the largest sponsorship deal in the organization’s history, as the commercial arms of women’s and men’s tennis move closer to a long-mooted merger. Mercedes-Benz will become the WTA’s premier partner from January 1 2026. A source central to discussions of the deal — who spoke on the condition of anonymity because they were not authorized to speak publicly — said it will far exceed the previous one with medical company Hologic. The deal was agreed through WTA Ventures, whi

أعلنت جولة WTA عن صفقة رعاية تاريخية مع مرسيدس-بنز، مما يمثل أكبر صفقة في تاريخ المنظمة، والتي ستبدأ في 1 يناير 2026. ومن المتوقع أن تتجاوز هذه الاتفاقية، التي تم تسهيلها من خلال WTA Ventures، الصفقة السابقة مع شركة هولوجيك، وفقًا لمصدر مجهول شارك في المناقشات.

La WTA Tour ha anunciado un acuerdo de patrocinio histórico con Mercedes-Benz, marcando el más grande en la historia de la organización, que comenzará el 1 de enero de 2026. Este acuerdo, facilitado a través de WTA Ventures, se espera que supere con creces el patrocinio anterior con Hologic, según una fuente anónima involucrada en las discusiones.

La WTA Tour a annoncé un accord de parrainage historique avec Mercedes-Benz, marquant le plus important de l'histoire de l'organisation, qui débutera le 1er janvier 2026. Cet accord, facilité par WTA Ventures, devrait largement dépasser le précédent parrainage avec Hologic, selon une source anonyme impliquée dans les discussions.

The WTA Tour has announced a historic sponsorship deal with Mercedes-Benz, marking the largest in the organization's history, set to commence on January 1, 2026. This agreement, facilitated through WTA Ventures, is expected to significantly surpass the previous sponsorship with Hologic, according to an anonymous source involved in the discussions.

WTA Tour signs landmark Mercedes sponsorship deal as ATP commercial merger moves closer

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