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Lionel Messi and adidas team up for new 'Originals' capsule collection

90minSaturday, July 12, 2025 at 11:00:00 PM
PositiveSportsfashion-collaboration
Lionel Messi and adidas team up for new 'Originals' capsule collection
Soccer legend Lionel Messi is teaming up with adidas to drop a fresh lifestyle collection under the 'Originals' line. Think clean, statement-making Superstar sneakers and breezy summer fits—all stamped with Messi’s signature style.
Editor’s Note: Messi’s move into fashion isn’t just another celeb cash grab—it’s a smart play to blend sports legacy with streetwear appeal. For fans, it’s a chance to rep his iconic status off the pitch, and for adidas, it’s a flex in the endless sneaker wars against rivals like Nike. Plus, it shows how athletes are becoming full-fledged lifestyle brands.
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