With the NBA Europe project gaining steam, we asked …

Yahoo SportsThursday, January 15, 2026 at 1:32:55 AM
NeutralSports
  • The NBA is advancing its plans for a European project, which includes the establishment of a new professional men's league in collaboration with Fiba. This initiative aims to attract investors and ownership groups, with the league expected to feature permanent franchises and a structured qualification pathway.
  • This development is significant as it marks a strategic expansion for the NBA into Europe, potentially increasing its global footprint and fan engagement in a region with a growing interest in basketball.
  • The NBA's move comes amid broader trends in professional sports, where leagues are exploring international markets and innovative structures, reflecting a competitive landscape that includes other major leagues like the NFL, which is also considering permanent franchises in Europe.
— via World Pulse Now AI Editorial System

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