The Breakdown | No place for ‘old school’ rugby values as PREM rebrand aims to turn heads

The Gallagher Premiership is undergoing a significant rebranding to attract a younger audience, marking a shift away from traditional rugby values. This change, which includes a new logo and a streamlined name, reflects the sport's evolution and its efforts to remain relevant in a fast-paced world. By embracing modernity, the league aims to engage a new generation of fans, making rugby more accessible and exciting. This rebranding could redefine the future of the sport, potentially eliminating relegation and changing how the game is perceived.