WNBA players sign new licensing agreement with Panini America
PositiveSports
- WNBA players have entered into a new licensing agreement with Panini America, solidifying Panini's role as the exclusive producer of WNBA trading cards. This agreement is expected to enhance the visibility and marketability of the league's brand.
- The continuation of this partnership is significant as it reflects the growing popularity of the WNBA and its merchandise, which is crucial for the league's financial health and fan engagement.
- This development occurs alongside ongoing negotiations for a new collective bargaining agreement, which aims to significantly increase player salaries, indicating a broader trend of improving conditions and recognition for female athletes in professional sports.
— via World Pulse Now AI Editorial System






