World Cup ‘94 chief Alan Rothenberg on growth of US soccer, the 2026 finals and dynamic pricing

The Guardian – SportThursday, December 4, 2025 at 9:00:29 PM
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World Cup ‘94 chief Alan Rothenberg on growth of US soccer, the 2026 finals and dynamic pricing
  • Alan Rothenberg, a pivotal figure in the development of soccer in the United States, discussed the growth of the sport, the upcoming 2026 World Cup finals, and the concept of dynamic pricing for tickets. He emphasized that fans will find ways to attend major events despite any political challenges that may arise.
  • This development highlights Rothenberg's enduring influence in American soccer and suggests a positive outlook for the sport's future, particularly with the 2026 World Cup on the horizon, which could further elevate soccer's status in the U.S.
— via World Pulse Now AI Editorial System

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