Paramount+ strikes deal to become home of PBR ‘Unleash The Beast’ tour
PositiveSports

Paramount+ strikes deal to become home of PBR ‘Unleash The Beast’ tour
Paramount+ has secured a significant deal to become the exclusive home for the Professional Bull Riders' 'Unleash The Beast' tour. This partnership is exciting for fans of bull riding, as it promises to bring high-quality coverage and access to thrilling events. With the growing popularity of PBR, this move not only enhances Paramount+'s sports offerings but also showcases the network's commitment to delivering diverse and engaging content. It's a win-win for both the streaming service and the sport.
— via World Pulse Now AI Editorial System

