Believe, belong, become, boring, bizarre: Brisbane Olympics motto panned as ‘lazy and weirdly evangelical’

The Guardian – SportThursday, December 4, 2025 at 6:05:28 AM
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Believe, belong, become, boring, bizarre: Brisbane Olympics motto panned as ‘lazy and weirdly evangelical’
  • The motto for the Brisbane Olympics, 'Believe, belong, become,' has faced criticism for being perceived as lazy and oddly evangelical. Advertising experts have questioned the origins of the slogan, which organizers claim holds significant symbolism. The phrase has drawn comparisons to a sermon by a pastor from Georgia, raising eyebrows about its appropriateness for a global sporting event.
  • This backlash highlights concerns regarding the branding and messaging of the Brisbane Olympics, suggesting that the chosen motto may not resonate positively with the public. The criticism could impact the Games' image and the effectiveness of its marketing strategy as it seeks to engage a diverse audience.
— via World Pulse Now AI Editorial System

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