Why do thousands buy tickets to watch the Lionesses and not turn up?

The Guardian – SportThursday, December 11, 2025 at 11:20:12 AM
NeutralSports
Why do thousands buy tickets to watch the Lionesses and not turn up?
  • Despite the impressive ticket sales for the Lionesses' matches, a significant number of fans fail to attend, raising questions about the reasons behind this discrepancy. In 2025, nearly 48,000 tickets were sold for eight home games, yet many supporters were absent from the stands. This trend has sparked discussions about fan engagement and attendance in women's football.
  • The attendance gap is concerning for the Lionesses and the broader women's football movement, as it may impact future investment and support for the sport. Understanding the reasons behind this phenomenon is crucial for enhancing fan experience and ensuring that the growing popularity of women's football translates into actual attendance.
  • This situation reflects broader challenges within the sports industry, including the need for effective marketing strategies to convert ticket sales into actual attendance. Additionally, it highlights ongoing debates about accessibility, affordability, and fan loyalty, especially in the context of rising ticket prices for major events like the upcoming World Cup.
— via World Pulse Now AI Editorial System

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