ESPN exec Burke Magnus downplays YouTube TV impact on college football ratings

Awful AnnouncingThursday, November 6, 2025 at 3:00:57 PM
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ESPN exec Burke Magnus downplays YouTube TV impact on college football ratings

ESPN exec Burke Magnus downplays YouTube TV impact on college football ratings

ESPN executive Burke Magnus has addressed concerns regarding the impact of YouTube TV on college football ratings, suggesting that the platform's influence may be overstated. This discussion is significant as it highlights the evolving landscape of sports broadcasting and viewer habits, especially with the rise of streaming services. Understanding these dynamics is crucial for networks and advertisers alike, as they navigate the changing preferences of sports fans.
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