NBC’s Rick Cordella wants baseball partnership to extend well beyond three-year deal
PositiveSports

- NBC Sports executive Rick Cordella expressed a desire for the network's partnership with Major League Baseball (MLB) to extend beyond the newly established three-year media deals with ESPN, NBC, and Netflix. This partnership is significant as it encompasses key broadcasting rights, including Sunday Night Baseball and the MLB.tv out-of-market package.
- The extension of this partnership is crucial for NBC Sports as it aims to solidify its presence in the competitive sports broadcasting landscape, especially with the recent influx of new media partners and the evolving viewing habits of baseball fans.
- This development reflects a broader trend in sports media, where traditional networks are adapting to the rise of streaming services and changing consumer preferences. The new agreements highlight the importance of multi-platform access to sports content, as MLB seeks to enhance its audience reach and engagement through diverse media channels.
— via World Pulse Now AI Editorial System







