In an affluent and crowded T20 market how is the BBL supposed to compete? | Jack Snape

The Guardian – Sport•Friday, October 24, 2025 at 2:00:45 PM

The Big Bash League (BBL) is facing significant challenges as it prepares for its 15th season amidst a rapidly evolving T20 cricket landscape dominated by wealthy IPL franchises. Cricket Australia is exploring private funding options to ensure that both men's and women's competitions remain competitive. This situation highlights the growing pains of the BBL as it strives to maintain relevance in a crowded market where global franchises are becoming increasingly influential. The outcome of these efforts could shape the future of Australian cricket and its ability to attract fans and players alike.

— Curated by the World Pulse Now AI Editorial System

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