Cheltenham woos back racegoers with cheaper Guinness and return of Ladies Day
PositiveSports

Cheltenham is making strides to enhance the racegoer experience by introducing cheaper Guinness and reinstating Ladies Day for its upcoming festival in March. These changes come as a response to a 34% drop in attendance over the past three years, aiming to attract more visitors and improve the overall atmosphere at the track. With the new jumping season set to kick off on October 24, these initiatives are expected to rejuvenate interest and bring back the excitement of race days.
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