Thunder’s Jalen Williams strikes nostalgia with epic ECKŌ UNLTD campaign
PositiveSports

Jalen Williams, the rising star of the Oklahoma City Thunder, is making waves as the face of ECKŌ UNLTD's Fall/Winter 2025 campaign. This collaboration not only highlights his recent achievements, including an All-Star debut and a strong NBA Finals run, but also taps into the brand's rich history in fashion and hip-hop culture. By merging nostalgia with contemporary style, Williams is connecting with a generation that values authenticity and confidence, making this campaign significant for both him and the brand.
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