MLB executive Bryan Seeley named College Sports Commission CEO after NCAA settlement approval

College sports is entering a new era, and they’ve tapped MLB executive Bryan Seeley to help steer the ship. The freshly minted College Sports Commission—tasked with keeping the revamped system in check—named Seeley as its CEO just as a landmark $2.8 billion NCAA settlement got the green light from a federal judge. The deal, which settles the House v. NCAA case, clears the way for schools to pay athletes directly for their name, image, and likeness (NIL) rights—a huge shift in how college sports operates.