MLB executive Bryan Seeley named College Sports Commission CEO after NCAA settlement approval
Yahoo SportsSaturday, June 7, 2025 at 4:01:28 AM
College sports is entering a new era, and they’ve tapped MLB executive Bryan Seeley to help steer the ship. The freshly minted College Sports Commission—tasked with keeping the revamped system in check—named Seeley as its CEO just as a landmark $2.8 billion NCAA settlement got the green light from a federal judge. The deal, which settles the House v. NCAA case, clears the way for schools to pay athletes directly for their name, image, and likeness (NIL) rights—a huge shift in how college sports operates.
Editor’s Note: This isn’t just another front-office shuffle—it’s a sign of how much college sports is changing. With the NCAA’s old amateurism model crumbling, the new Commission (and Seeley’s hiring) signals that the powers-that-be are scrambling to set up guardrails for a system where players finally get paid. Whether this smooths the transition or just adds another layer of bureaucracy? That’s the billion-dollar question.
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