WSL concerned by Sky broadcast slots after low TV audience figures for derby
NegativeSports
- The Women's Super League (WSL) has expressed concern over its broadcast slots following disappointing viewership figures for the recent derby match between Arsenal and Chelsea, which attracted only 71,000 viewers. This figure is significantly lower than the previous season's audience of 732,000, which benefitted from being aired on the BBC during a men's international break.
- The low audience numbers highlight potential issues with the scheduling of women's matches, particularly the impact of a Saturday noon kick-off, which may deter viewers. This situation raises questions about the effectiveness of current broadcasting strategies and their alignment with audience preferences.
- The decline in viewership for a marquee fixture underscores broader challenges facing women's football, including competition for attention with men's leagues and the need for improved marketing and scheduling. As Chelsea prepares for a crucial Women's Champions League match against Barcelona, the contrast in audience engagement between domestic and international competitions may further illuminate the disparities in visibility and support for women's sports.
— via World Pulse Now AI Editorial System
