ITV to show every England Test from 2026 after agreeing new £80m deal
PositiveSports

- ITV has secured the broadcasting rights for every England rugby union Test match starting in 2026, following a successful £80 million bid for the inaugural Nations Championship. This deal ensures that all home nations matches will be available free-to-air for at least three years.
- This agreement represents a significant victory for ITV, enhancing its sports broadcasting portfolio and providing greater visibility for rugby union, which may attract new fans and sponsors to the sport.
- The Nations Championship aims to introduce a structured format for international Test rugby, featuring twelve men's national teams competing in a series of matches, culminating in a playoff weekend. This initiative could potentially transform the landscape of Test rugby, fostering increased competition and engagement among teams and fans alike.
— via World Pulse Now AI Editorial System

