ESPN’s Burke Magnus defends Katie Feeney hire, says company wants to add another social media influencer
PositiveSports

ESPN is making waves by hiring social media influencer Katie Feeney to enhance its presence on platforms like Snapchat. Burke Magnus, ESPN's executive, emphasized the company's commitment to integrating fresh talent into their strategy, aiming to attract younger audiences. This move not only showcases ESPN's adaptability in the evolving media landscape but also highlights the growing importance of social media influencers in sports broadcasting.
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