Lincoln’s innovators plan old-fashioned welcome for Chelsea superstars

The Guardian – SportTuesday, September 23, 2025 at 7:00:41 AM
PositiveSports
Lincoln’s innovators plan old-fashioned welcome for Chelsea superstars
Lincoln City, a League One club, is making waves with their innovative approach to football, having a dedicated growth and innovation officer. As they prepare to face Chelsea in the Carabao Cup, their focus on doing the basics well could lead to an exciting upset. This strategy not only highlights their ambition but also showcases how even smaller clubs can leverage creativity and forward-thinking to compete against giants in the sport.
— Curated by the World Pulse Now AI Editorial System

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